Why Video Marketing Is the Key to Growing Your Brand Awareness
- Jaime Wood
- Jun 16
- 2 min read
Updated: Jun 19
Let’s be honest, if your brand isn’t using video yet, you’re missing one of the most powerful tools out there for growing your audience and getting noticed online.
In today’s fast-paced digital world, people scroll quickly, skim content, and forget most of what they see. But video? Video stops the scroll. It catches attention, builds trust, and helps people remember you.
Here’s why video marketing is so important for brand awareness:
1. The use of video marketing builds trust and connection
People don’t just want to buy from brands they want to connect with them. Video lets you show your personality, tell your story, and speak directly to your audience. Whether it’s behind-the-scenes clips, customer testimonials, or a creative promo, video brings your brand to life.
2. Video gets more engagement
Social media algorithms love video content. Platforms like Instagram, TikTok, YouTube, and Facebook prioritize videos because they keep people watching longer. That means your brand reaches more people without spending more on ads.
3. Video boosts brand recall
It’s one thing to get noticed it’s another to be remembered. Studies show that viewers retain up to 95% of a message when they watch it in a video, compared to just 10% when reading text. Want people to remember your name? Video is the way to do it.
4. Video drives real growth
More visibility → more engagement → more sales. It’s that simple. Whether you’re a small business, content creator, or growing brand, video content helps you grow your audience and build long-term success.
This promotional video that was recently created for DJ Mike Benoit at Main Event Entertainment was the perfect way to showcase his personality and skills for anyone looking for a DJ for their next event.
Ready to Stand Out?
If you’re ready to finally show up online in a way that actually connects with people, video marketing is the next step. Let’s work together to create something that not only looks good—but gets results. Let’s make something awesome together. 🎥
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